- web design
- social media
- graphic design
- google ads
The Wine Spa
Willamette Wine Spa is the first and only wine spa located in Portland, OR. As it was a new business, building a converting website was of the utmost importance. We took the logo and built a brand for them on social media, their website, and through marketing materials.
the problem
The Wine Spa PDX came to me as a brand-new, unique hospitality and wellness concept with a formidable challenge: launching from scratch. While they possessed a baseline logo, they had no established visual language, messaging, or cohesive identity. They needed a holistic branding and marketing strategy to take them from “concept” to “open for business” in a highly competitive Portland market.
- The Conceptual Gap: "The Wine Spa" is a unique concept that required a nuanced definition. If defined incorrectly, it could have been misread as "drinking while getting massages." We needed to establish it as a refined, authentic wellness journey that cleverly blended the relaxation of a spa with the sophisticated tasting experience of a wine salon.
- Market Education: We needed to create demand and educate consumers on this entirely new category of leisure and luxury, making it feel both accessible and aspirational.
the solution
We didn’t just design assets; we acted as their Fractional CMO, building their brand and marketing infrastructure from the ground up to ensure consistency across every touchpoint, from initial discovery to booking.
- Defining the Cohesive Brand Journey: We established a premium visual and verbal identity that transformed the "concept" into an experience. We took the logo and built a rich, sophisticated identity system across digital and print marketing materials. We branded The Wine Spa as an upscale wellness journey for casual spa-goers to bachelorette parties.
- Building the State-of-the-Art Website: The center of our strategy was a complete website redesign. We built a comprehensive, multi-page site structure that prioritized intuitive discovery and seamless conversion, every detail curated to ensure a premium, high-end experience for users.
- Integrated Multi-Channel Marketing: We launched their Google Ads presence to establish immediate visibility and capture motivated bookings, with conversion rates reaching 20%. We curated their social media channels, using sophisticated imagery to create a visual narrative of tasteful indulgence. We design a suite of physical marketing materials to maintain a seamless brand experience from online booking to physical check-in.
- The Result: The result is a distinct, state-of-the-art brand that fully embodies The Wine Spa's unique value. By aligning their visual identity and digital presentation with their superior physical standards, we instantly elevated their online credibility. The Wine Spa PDX now possesses a bold and competitive digital footprint that perfectly matches the exceptional, upscale experience they provide.